Precision matters more here than anywhere else
Health searches carry intent and anxiety in equal measure. The wrong primary category buries a specialist under general practice, and a careless reply does lasting damage.
- Primary category decides which searches you enter
- Replies must never confirm a patient relationship
- Practitioner duplicates split your signal
Geo-grid rank scan
“dermatologist near me” · 4×4 · 2 km radius
The signals that decide this category
Category precision and review response tone carry disproportionate weight.
Primary category decides which searches you enter
"Dermatologist" and "skin care clinic" surface for different queries. The audit flags where a broader category is costing you specific, high-intent searches.
Replies must never confirm a patient relationship
Drafted responses are written to acknowledge and move the conversation offline. A human approves every one, which for this category is a requirement rather than a preference.
Practitioner duplicates split your signal
Individual practitioner listings alongside the clinic routinely fragment reviews and ranking. Duplicates are detected with the evidence needed to file a merge.
Attributes carry real weight
Accessibility, languages spoken, insurance accepted and appointment requirements increasingly decide whether an AI answer names you.
The capabilities that carry this category
We build for these too
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