Direction requests are the number that predicts footfall
Impressions tell you that you were seen. Direction requests tell you someone decided to come. For physical retail, that is the only leading indicator worth reporting.
- Report actions, not impressions
- Product and price attributes drive comparison
- Every branch ranks differently
Geo-grid rank scan
“furniture store near me” · 4×4 · 2 km radius
The signals that decide this category
Direction requests are the metric that predicts footfall.
Report actions, not impressions
Direction requests and calls lead every view, compared against the equivalent previous period aligned by weekday.
Product and price attributes drive comparison
Shoppers compare before they travel. Products listed with prices populate rich results and AI responses; an empty product list quietly removes you from that comparison.
Every branch ranks differently
The same keyword performs differently at each store. Positions are tracked per location, because a portfolio average hides the branch that is losing.
Consistency across directories
Name, address and phone mismatches across directories fragment ranking signal — the most common and most fixable cause of under-performance.
The capabilities that carry this category
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See where you actually rank in retail & showrooms
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