The phrases that actually bring customers in
Local intent is not national volume. Track the terms that convert within a few kilometres of your door.
- Per location, not per brand
- Movement over vanity
- Discovery from your own data
Geo-grid rank scan
“coffee near me” · 4×4 · 2 km radius
Built around what actually changes outcomes
Per location, not per brand
The same keyword ranks differently at each branch. Positions are tracked for each location separately, because that is how customers experience them.
Movement over vanity
Sparklines are inverted so up always means better. A ranking chart that goes down when you improve is a design failure.
Discovery from your own data
Suggested terms are drawn from your categories, reviews and existing impressions rather than a generic keyword database.
Who holds the term
For every tracked keyword, the businesses currently outranking you and how consistently they hold it.
Three steps, no black box
Seed from your categories
Start with the terms your category and city imply, then prune the ones that do not describe what you sell.
Track per location
Each location gets its own position history for each term, at the cadence your plan allows.
Act on the gaps
Terms where you rank 4–10 are the ones worth work; the task list prioritises them over the ones you already own or will never win.
What this cannot do
Search volumes come from third-party providers and are estimates — they are labelled as such wherever they appear. Positions are measured, not estimated.
More in Monitor
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