Discovery decides the table, hours decide the visit
Nearly every meal decision starts within a few kilometres and a few minutes. A wrong closing time on a Sunday does not cost you a ranking point — it costs you the covers.
- Special hours are the highest-value field you own
- Photo freshness outranks photo volume
- Menu and price attributes feed AI answers
Geo-grid rank scan
“coffee near me” · 4×4 · 2 km radius
The signals that decide this category
Hours accuracy and photo freshness move covers more than anything else.
Special hours are the highest-value field you own
Festival and holiday hours are where profiles drift furthest from reality, and the platform penalises hours it later finds wrong. Every location is checked against its own stated schedule.
Photo freshness outranks photo volume
A hundred photos from three years ago read as a closed business. Recency is scored per location, and stale galleries surface as tasks.
Menu and price attributes feed AI answers
"Where can I get a late dosa under 200 near me" is answered from structured attributes, not from your website copy.
Review velocity beats review count
In a category people choose weekly, twenty recent reviews outperform four hundred old ones. Velocity is tracked against the competitors sharing your catchment.
The capabilities that carry this category
We build for these too
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