Profile strength calculator

Tick everything that is already true

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• Business name matches your real-world signage exactlyKeyword-stuffed names are the single most common cause of suspension.10
• Primary category is the most specific accurate option"Neapolitan restaurant" beats "restaurant" when it is true.12
• Secondary categories added for real servicesOnly for services you genuinely offer at that address.6
• Regular hours correct, including special holiday hoursWrong hours cost calls immediately and are penalised by the platform.11
• Local phone number, consistent everywhereA local number outperforms a national one for local pack ranking.8
• Address formatted identically across all directories"Ste 4" vs "Suite 4" fragments your signal.9
• Website links to a location-specific page, not the homepageChains lose ranking by pointing every branch at one page.7
• Description written for humans, no keyword stuffingIt rarely ranks, but it converts.5
• At least 10 recent photos, added within 90 daysFreshness matters more than volume.8
• Attributes completed, including accessibilityAttributes increasingly feed AI answers.6
• Products or services listed with pricesPopulates rich results and AI responses.5
• Replying to reviews within 7 days, consistentlyResponse rate correlates with ranking more than review count does.13